Kilnfor glossier.com

Glossier · launch

4 emails we wrote for you. Every sentence has a receipt.

We read glossier.com and 115 products, then wrote a campaign in the voice we found. Open any claim to see the catalog fact behind it, then change what you disagree with.

No signup to look. Kiln never sends marketing email.

Inbox · 4 drafts
GL
Glossier1

What's inside a New York minute?

Meet the city-inspired pieces from our I Love NY collection.

GL
Glossier2

A trio of Glossier sets worth a second look

Three Glossier sets are on sale. The Glossier Icons was $105, now $65; No-Makeup Makeup Kit was $64, now $54; Cloud Paint Duo was $48, now $38.

GL
Glossier3

What if your makeup looked like your skin?

Meet the trio for a fresh-faced look that enhances, never hides.

GL
Glossier4

What does your lip routine say about you?

Three balm-based routines, with savings up to $16—find your match.

Email 1, and the receipt behind every claim it makes

Rendered exactly as it will arrive.

This email has no catalog claims to show.
Emails
4
Products read
115
Claims cited
0
Uncited
9

Your brand kit, as we read it

Colours and type taken from public pages. Inferred values are labelled.

primary

#C8102E

our guess

accent

#8D3F2B

our guess

bg

#FFFFFF

our guess

text

#000000

our guess

Typeface

Apercu

Positioning

The provided text is technical page configuration and does not include a clear positioning statement. No marketing copy or value proposition is present; only product names and config data appear.

Things we are not sure about

  • primary, accent, bg, text were inferred from page styling, not declared by the site. Treat as a starting point.

Rules we took from your own emails

Each rule is a lever in the editor. Change one and the campaign can rewrite around it.

  • Avoid profanity; the site includes a profanity blocklist in the page configuration.

The rest of the campaign

Email 2

A trio of Glossier sets worth a second look

Three Glossier sets are on sale. The Glossier Icons was $105, now $65; No-Makeup Makeup Kit was $64, now $54; Cloud Paint Duo was $48, now $38.

0 cited claims · Glossier

Email 3

What if your makeup looked like your skin?

Meet the trio for a fresh-faced look that enhances, never hides.

0 cited claims · Glossier

Email 4

What does your lip routine say about you?

Three balm-based routines, with savings up to $16—find your match.

0 cited claims · Glossier

You could approve this quickly. We’d rather you changed something.

Fix the line that is not how you would say it, change the product, and watch the receipts update. Nothing is sent without you.

Open these in the editor